User Interviews Findings
Define
Data Overload Without Context
What surfaced:
Uncategorised data, no visual hierarchy
Design implication:
Introduced data storytelling elements, such as contextual headings, tooltips, and summary insights, above the charts
Manual Reporting
What surfaced:
Data is being exported manually to Excel
Design implication:
Designed a report builder with exportable templates and visual summaries
Lack of Trust in Data Accuracy
What surfaced:
Unclear calculations, no live data
Design implication:
Added data source indicators, refresh timestamps, and traceable calculation methods