Business Goals: Workshops Findings
Define
Conflicting Success Metrics
What surfaced:
Different teams had conflicting goals
Design implication:
Aligned on a unified core user journey, shaping the MVP around shared impact metrics
Feature-Centric Mindset
What surfaced:
Too much focus on features, not users
Design implication:
Shifted discussions toward user outcomes, justifying user research and iterative testing over a feature wishlist
No clear personas
What surfaced:
No consensus on primary users
Design implication:
Justified a structured user research phase to create personas and define user journeys