Business Goals: Workshops Findings
Define
Brand Identity Misalignment
What surfaced:
No perceived brand image
Design implication:
This gave strong backing for a rebranding initiative, including logo, UI language, and design tone of brand
Business Model Evolution
What surfaced:
A wish for modular platform versions
Design implication:
Helped define a modular design system and emphasized customizability in the UI architecture
Desire to be Different
What surfaced:
A wish to navigate the industry
Design implication:
Helped drive a bold, data-driven, and clean design approach