Wellpass

Personal project

What is Wellpass

A corporate wellness program that offers employees access to a wide network of fitness and wellness services.

Problem

Wellpass promises easy access to wellness, but delivers a disconnected, transactional experience that frustrates users, alienates studios, and erodes trust on both sides.

For Users

The app lacks:

Personalisation
Sense of community
Transparency
Emotional safety

Personalisation
Sense of community
Transparency
Emotional safety

Making wellness feel cold, confusing,

and demotivating.

Making wellness feel cold, confusing,

and demotivating.

For Studios

The app lacks:

Participant Insight Before Class
Behavioral Feedback or Flagging Tools
Communication Channels
Studio Identity & Culture Expression

WellPass users are perceived as less committed or respectful, leading to unequal treatment and a broken service loop.

For Studios

The app lacks:

Participant Insight Before Class
Behavioral Feedback or Flagging Tools
Communication Channels
Studio Identity & Culture Expression

WellPass users are perceived as less committed or respectful, leading to unequal treatment and a broken service loop.

Design Process

Issue

Scale, complexity

Research

Interviews, AI

Wireframes

Concept, UX

Design

Layout, DS

Testing

Iterations, Feedback

Here are three personas representing different user types and their motivations for using the Wellpass app.

Here are three personas representing different user types and their motivations for using the Wellpass app

Elena

Tax Consultant

✦

34 y.o.

Likes:

Cycling

Yoga

Running

Lifestyle: Active, likes trying new classes with friends

Tech habits: Uses Apple Watch, Google Calendar, Headspace

Lifestyle: Active, likes trying new classes with friends

David

Software Developer

✦

31 y.o.

Likes:

Bouldering

Gym

Boxing

Lifestyle: Obsessed with tracking data (workouts, sleep, meals)

Tech habits: Uses Apple Health, Notion, and fitness trackers

Why WellPass: Wants to experiment with strength training and bouldering

Diana

Pilates Coach

✦

27 y.o.

Likes:

Swimming

Gym

Running

Lifestyle: Passionate about movement, balance, and holistic well-being

Tech habits: Messengers, Google Calendar, and Notes for class planning

Why WellPass: Would love to build a community with engaged users

Journey Map Summary

Transparency

Challenge

Community

UX Breakdowns and Solutions

✦ Improved Home Screen, Studio Page & Clarity Features

Easy Browsing

All types of activities one click away

Updated Studio Cards

First layer information about location and type

Redesigned Navigation

Easy access to people, bookings and search

Social engagement, group motivation

No extra fees

Increase trust, booking confidence

Studio Rules

Respectful, community-focused environment.

✦ Built-In Community Layer

A new community feed to discover, follow, and interact with others attending events or sharing their fitness journey

✦ Reimagined Search & Sorting

Reflection & Learnings

Designing for trust requires transparency

Users feel uncertain without clear communication around fees, rules, and expectations. Transparency builds both trust and comfort in digital products.

Users feel uncertain without clear communication around fees, rules, and expectations. Transparency builds both trust and comfort in digital products

Empathy means designing

for all sides

Considering both studio staff and class attendees uncovered deeper relational dynamics — not just interface issues — that shape the user experience

Community is a feature, but also a feeling

Simply adding social functionality isn't enough — the product must actively nurture a sense of belonging, recognition, and shared motivation. It takes time

Studio needs are underserved

Studios and coaches aren’t just service providers — they’re community anchors. Giving them tools to manage, interact with, and appreciate users matters

Challenge = Motivation, but only if it’s flexible

Not everyone is driven by leaderboards. Designing motivational features requires supporting various types of commitment and confidence levels

A good UX Study is also a culture study

Fitness is emotional, social, and aspirational. Understanding the product context means tuning into the culture surrounding movement and motivation

Empathy means designing

for all sides

Considering both studio staff and class attendees uncovered deeper relational dynamics — not just interface issues — that shape the user experience.

Community is a feature, but also a feeling

Simply adding social functionality isn't enough — the product must actively nurture a sense of belonging, recognition, and shared motivation. It takes time

Studio needs are underserved

Studios and coaches aren’t just service providers — they’re community anchors. Giving them tools to manage, interact with, and appreciate users matters.

Challenge = Motivation, but only if it’s flexible

Not everyone is driven by leaderboards. Designing motivational features requires supporting various types of commitment and confidence levels.

A good UX Study is also a culture study

Fitness is emotional, social, and aspirational. Understanding the product context means tuning into the culture surrounding movement and motivation.

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